What are Backlinks and why they matter for SEO

by orahtmmy

Backlinks are incoming links from one web page to another website. They are crucial for SEO as search engines like Google consider them as “votes of confidence” for a site’s credibility and authority. Examples include a news website linking to a scientific study to support claims, a blog citing sources from reputable sites, or an industry directory listing a business website. These links signal to search engines that the linked content is valuable and relevant, which can positively impact search rankings. However, quality matters; backlinks from authoritative and relevant sources hold more weight than those from low-quality or irrelevant sites.

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