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Amazon Prime’s recent introduction of ads has sparked debates among subscribers. While some don’t mind, as it prevents the subscription fee from rising, others express concerns about the intrusion of ads whilst enjoying content. The move aims to offset rising content acquisition costs and maintain competitive subscription rates.
Yet, it risks alienating users accustomed to uninterrupted viewing. Amazon assures that ads will be minimal and tailored to user preferences. Nonetheless, the shift reflects a broader trend in the streaming landscape, emphasizing the need for platforms to balance revenue with user satisfaction. Time will tell if Netflix and other platforms will follow suit.
