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Impressions refer to the number of times an advertisement, post, or piece of content is displayed to users, regardless of whether it is clicked or engaged with.
For example, if an ad is shown to 1000 users on a webpage, it generates 1000 impressions. Impressions are essential metrics in digital marketing to measure the reach and visibility of campaigns. However, they don’t necessarily indicate user interaction or conversion. Analyzing impressions alongside other metrics like clicks and conversions helps assess the effectiveness of marketing efforts more holistically.
